Olé Cocktails

Role:
Social media lead, copywriter and community manager on Instagram and Facebook.

Responsibilities:

  • Ideated and concepted all social content.

  • Wrote all copy for social media posts across both platforms.

  • Lead all reactive and proactive community management, engaging with the community including other local business and partners to increase awareness and encourage product trial.

  • Worked in tandem with the designer to create all assets, including organic content, paid advertisements, contests and package design.

  • Collaborated with CEO to write copy for the launch of Chili Mango to be used on all packaging and the website. (as shown)

  • Photographed product to be used for organic and paid social posts.

Results:

  • Followings on Instagram and Facebook increased by 400% and 300% respectively, over the course of 10 months.

  • Organic engagement grew by over 200% on both platforms, and stores carrying Olé products grew from approximately 200 stores to over 600 stores over the course of 10 months.

Content Examples

In celebration of World Kindness Day, we’re giving away compliments to the first 50 people in the comments.

Let’s get the good vibes flowing. ✌️

Our intuition is telling us, tonight feels like a perfect night to enjoy an Olé. 🌙🔮​​​​​​​​
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If you resonate, head to the link in our bio to find out where to find us in a liquor store near you. 😉

The three stages of drinking one’s first can of Olé. 😍

From the first sip, the organic agave, real lime juice and perfect pinch of salt take your tastebuds on a trip to the tropics. 🌴