Lotteries
British Columbia Lottery Corporation
Role:
Acted as lead copywriter, reporting directly to the Creative Director for the 2022 Casinos campaign, BC Lotto Max campaigns, and Saskatchewan and Manitoba lottery campaign.
Responsibilities:
Ideation and concepting for campaign big ideas.
Script writing for the 30s television spot, as well as 15s and 6s cutdowns for OLV.
Wrote all copy for social, display, OOH ads, and all owned assets including blog posts, and the email marketing campaign.
Worked in tandem with the designer to concept and crafted all copy for the direct mailer.
Television Spot
Social Asset Examples
Enjoy $20 in free play* and a mouthwatering meal, then cap your night with sparkling live entertainment. *Conditions apply. 19+
Odds of a memorable night are always in your favour when you gather your friends for a casino night.
A memorable night of gaming, dining and entertainment is always in the cards at your local casino.
