Hormel Foods
Role:
Lead copywriter for the 2022 SPAM® Canada digital campaign, including the launch of Maple SPAM®.
Responsibilities:
Ideated and concepted for the campaign big idea.
Lead copy for all campaign assets across Facebook, Instagram, and TikTok.
Worked in tandem with the art director and designer to create all assets.
Monitored social for relevant food trends to incorporate into recipe content for all phases of the campaign.