Hormel Foods

Role:
Lead copywriter for the 2022 SPAM® Canada digital campaign, including the launch of Maple SPAM®.

Responsibilities:

  • Ideated and concepted for the campaign big idea.

  • Lead copy for all campaign assets across Facebook, Instagram, and TikTok.

  • Worked in tandem with the art director and designer to create all assets.

  • Monitored social for relevant food trends to incorporate into recipe content for all phases of the campaign.

Content Examples